Uni SA textbook for sale

v781208

Buyer and Consumer Behaviour-----East, R, Wright, M & Vanhuelu, M 2008, Consumer Behaviour: Applications in Marketing, Sage, London-----$55

Personal Selling-----Manning, GL, Reece, BL, Ahearne, M 2010, Selling today: Creating customer value,, 11th edn, Pearson, Upper Saddle River, NJ-----$75

Market Research-----Zikmund, W., Ward, S., Lowe, B. and Winzar, H. 2008, Marketing Research, Asia Pacific Edition, Thomas Learning Australia-----$55

Foundation of Event Management-----Getz, D 2007, Event Studies: Theory, Research and Policy for Planned Events, Elsevier, Oxford-----$65


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----Managing  Communication in Business  (Mc Graw Hill)                     $20

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