南澳酒庄招聘Marketing

L66

We are seeking a highly motivated and creative Marketing officer to join our winery team. As a Marketing Officer, you will be responsible for developing and executing marketing strategies to promote our winery brand, increase brand awareness, and drive sales. This is a unique opportunity to combine your passion for wine with your expertise in marketing to contribute to the growth and success of our winery.

• Develop and execute comprehensive marketing plans and strategies to drive brand awareness and increase sales for our winery products.
• Conduct market research and analysis to identify target audiences, market trends, and competitor activities, and use this information to inform marketing strategies.
• Create and manage digital marketing campaigns, including email marketing, social media marketing, and online advertising, to engage and attract customers.
• Collaborate with the winemaking and sales teams to develop promotional materials, such as brochures, newsletters, product descriptions, and website content.
• Manage the winery's social media presence, including creating and scheduling content, responding to customer inquiries, and monitoring social media trends and engagement.
• Plan and coordinate winery events, such as wine tastings, tours, and special promotions, to enhance customer experience and increase brand loyalty.
• Monitor and analyze marketing campaign performance, website traffic, and customer feedback, and use this data to optimize marketing strategies and improve overall effectiveness.
• Build and maintain strong relationships with media outlets, bloggers, influencers, and industry professionals to secure press coverage and maximize brand exposure.
• Collaborate with external agencies and vendors, such as graphic designers, printers, and photographers, to ensure high-quality marketing materials are produced within budget and on time.
• Stay up-to-date with industry trends, emerging technologies, and best practices in wine marketing to identify new opportunities for the winery.
  
  

Qualifications:

• Bachelor's degree in marketing, prefered wine marketing.
• Proven experience as a Marketing Officer or similar role, preferably in the wine industry or related field.
• Strong understanding of marketing principles, strategies, and tactics, with a track record of successful marketing campaigns.
• Proficiency in digital marketing channels and tools, including social media platforms, email marketing software, content management systems, and analytics platforms.
• Excellent written and verbal communication skills, with the ability to create compelling marketing content and effectively communicate with diverse audiences.
• Creative and innovative mindset with a keen eye for design and aesthetics.
• Strong analytical skills and the ability to interpret data, identify trends, and make data-driven decisions.
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously and meeting deadlines.
• Passion for wine and a good understanding of the winemaking process and industry dynamics.
• Flexibility to attend occasional evening or weekend events.
  

薪资：$50k-60k/年，合法支付，带薪年假，病假，super

有意者，请发送简历至 [email protected]

我们的酒庄位于南澳偏远地区。在申请之前，请使用地图搜索‘Coonawarra’以确认您是否愿意搬家到偏远地区，适应这里的生活，且短期内无变动计划。我们期待您的加入！